Germany’s presidential visit offers Ghana a major opportunity to grow tourism, attract German travellers, and secure investment.
ATRN and GhanaTRVL have signed a strategic MoU to enhance tourism research and digital visibility in Ghana. The partnership combines ATRN’s academic expertise with GhanaTRVL’s digital outreach to strengthen Ghana’s profile as a sustainable, globally recognised travel destination.
Weak customer service in Ghana’s tourism sector hampers growth, deters repeat visits, and undermines competitiveness. Experts urge training, improved hospitality standards, and stronger service culture to boost visitor satisfaction and industry sustainability.
ATRN warns of a troubling decline in Ghana’s tourism due to weak leadership, poor domestic marketing, and missed opportunities. Stakeholders urge urgent reforms, strategic planning, and stronger promotion to revive the sector and protect jobs, culture, and Ghana’s global reputation.
On World Tourism Day, ATRN calls for Africa to embrace tourism as a tool for peace, prosperity, and sustainability. With rich cultures and natural beauty, Africa can lead globally—if it invests in research, community benefits, and climate-smart innovation. Tourism is more than travel; it’s a shared future.
On Wednesday 7th May, we had the privilege of presenting a 34 paged stakeholder report to the Minister Tourism, Culture and Creative Arts (Hon. Abla Dzifa Gomashie) MP of Keta.
Uniting tourism stakeholders to tackle challenges, share innovations, and build a sustainable, inclusive hospitality industry for all.
